Programme

 

Start

Finish
Name / Company Topic
8:00 - 9:30 REGISTRATION / MORNING COFFEE
9:30 - 10:00 OFFICIAL OPENING - FILMTERACTIVE 2015
10:00 - 12:00 CONFERENCE PART 1 DATA & TV SESSION
  MACIEJ WRÓBLEWSKI,

Head of Analytics,
MUSE (Poland)

Evolution of Internet video: how brands and publishers can reach digital audience
  ROBERT PRATTEN,

CEO, Transmedia
Storyteller (UK)

An introduction to transmedia storytelling and inspiration for how brands can employ it wisely
  ADAM GEE,

Multiplatform
Commissioning Editor,
Channel 4 (UK)
Video Call Presentation

Some principles of creating Short Form Online Video with an edge - based on Channel 4's All 4 commissioning.
  AMANDA FARNSWORTH,

Editor, Visual Journalism,
BBC (UK)

Visual Journalism
at the BBC - Where TV
meets the web.
12:00 - 13:00 LUNCH BREAK
13:05 - 15:00 CONFERENCE PART 2
BRANDS & GAMES SESSION
  OSCAR COLOMBO,

Branded Content Media Consultant,
Illy Caffe  (ITALY)

"Creating a documentary for brand - "A Small Section Of The World” by Illy Caffè”  - how a Brand can transform communication into culture.
  LOVISA SUNNERHOLM,

Executive Procucer of
"The Next Black",
AEG, Electrolux (SWEDEN)

Green washing - the next big trend? Case study from Electrolux on how launching a documentary about the future of fashion took their washing machines to fashion weeks around the world
  VILLADS SPANGSBERG,

Senior Art Director,
LEGO (DENMARK)


 
Content creation for kids in an ever changing media environment from a LEGO perspective - processes from initial idea to concept, tests, product, to the screen, all the way, the LEGO way.
  MACIEJ BINKOWSKI,

Lead Game Designer,
Techland (POLAND)

 
How to sell dead people? - “Dying Light” multimedia marketing campaign
15:00 - 15:30 COFFEE & NETWORKING BREAK
15:30 - 17:30 CONFERENCE PART 3
DIGITAL SESSION -
HOW TO CREATE ENGAGING CONTENT
  KATARZYNA JEZIERSKA & OLGIERD CYGAN

Senior Marketing Manager Carbonated Soft Drinks Portfolio, PepsiCo
CEO, Digital One (POLAND)


 
How Pepsi brand plays with video content - case studies
  KATARZYNA SULEJ-CHHUGANI

Marketing Services Manager,
Lionbridge(POLAND)

 
East side story – cultural adaptation of content marketing campaigns
  PAUL KONTONIS,

President at Global Online Video Association,(USA)

Video call presentation

Why I Love Make Up and Beer and So Should You!
  KUBA KALICIŃSKI,

CEO and Creative Director, Fog Content Agency (Poland)

Effective production does not mean cheap content.
  SUMMARY

Start

Finish
Name / Company Topic
8:30 - 9:30 REGISTRATION / MORNING COFFEE
9:30 - 9:45 ORGANISERS Presenting
Commissioners
& Projects
9:45 - 10:00 DAGMAR MAE
The winner of Filmteractive Market 2013
Filmteractive Success Case Study: Nullpunkt Transmedia Experience- original Estonian Transmedia format.
& Projects
10:00 - 12:00 PITCHING SESSIONS
COMMERCIAL PROJECTS
  FilmDrops Hungary
  iIsland Slovenia
  Digital Stories Poland
  Infinidie - Open Creative Footage Spain/Sweden
  Morphosis France
12:00 - 13:00 LUNCH BREAK
13:00 - 15:00 PITCHING SESSIONS
NON-COMMERCIAL PROJECTS
  Mash&Co Italy
  Createrria: Craft your games! Poland
  Sonar Germany
  Unseen France
  The Suspect Australia
15:00 - 15:30 COFFEE & NETWORKING BREAK

Start

Finish
Name / Company Topic
15:30 - 15:35 OPENING FILMTERACTIVE FESTIVAL
15:35 - 16:00 Celebration of the Discovery’s 30th anniversary “Curious Father. Curious Son” - presentation of the award-winning films

Obchody 30-lecia Discovery „Zawsze ciekawi. Ojciec i Syn” – prezentacja nagrodzonych filmów.
"Films showing relationship between father and son and the way they discover the world together.

Filmy pokazujące relację ojca i syna oraz ich wspólne odkrywanie świata.
 
16:00 - 16:45 SCREENING "The Next Black" by Electrolux
16:45 - 18:00 SCREENING "A Small Section
Of The World" by Illy Caffe
18:00 - 18:15 COMMISSIONERS
& ORGANISERS
Award for the best
project of Filmteractive
Market Closing
Filmteractive Festival