Programme

 

Start

Finish
Name / Company Topic
8:00 - 9:30 REGISTRATION / MORNING COFFEE
9:30 - 10:00 OFFICIAL OPENING - FILMTERACTIVE 2015
10:00 - 12:00 CONFERENCE PART 1 DATA & TV SESSION
  MACIEJ WRÓBLEWSKI,

Head of Analytics,
MUSE (Poland)

Evolution of Internet video: how brands and publishers can reach digital audience
  ROBERT PRATTEN,

CEO, Transmedia
Storyteller (UK)

An introduction to transmedia storytelling and inspiration for how brands can employ it wisely
  ADAM GEE,

Multiplatform
Commissioning Editor,
Channel 4 (UK)
Video Call Presentation

Some principles of creating Short Form Online Video with an edge - based on Channel 4's All 4 commissioning.
  AMANDA FARNSWORTH,

Editor, Visual Journalism,
BBC (UK)

Visual Journalism
at the BBC - Where TV
meets the web.
12:00 - 13:00 LUNCH BREAK
13:05 - 15:00 CONFERENCE PART 2
BRANDS & GAMES SESSION
  OSCAR COLOMBO,

Branded Content Media Consultant,
Illy Caffe  (ITALY)

"Creating a documentary for brand - "A Small Section Of The World” by Illy Caffè”  - how a Brand can transform communication into culture.
  LOVISA SUNNERHOLM,

Executive Procucer of
"The Next Black",
AEG, Electrolux (SWEDEN)

Green washing - the next big trend? Case study from Electrolux on how launching a documentary about the future of fashion took their washing machines to fashion weeks around the world
  VILLADS SPANGSBERG,

Senior Art Director,
LEGO (DENMARK)


 
Content creation for kids in an ever changing media environment from a LEGO perspective - processes from initial idea to concept, tests, product, to the screen, all the way, the LEGO way.
  MACIEJ BINKOWSKI,

Lead Game Designer,
Techland (POLAND)

 
How to sell dead people? - “Dying Light” multimedia marketing campaign
15:00 - 15:30 COFFEE & NETWORKING BREAK
15:30 - 17:30 CONFERENCE PART 3
DIGITAL SESSION -
HOW TO CREATE ENGAGING CONTENT
  KATARZYNA JEZIERSKA & OLGIERD CYGAN

Senior Marketing Manager Carbonated Soft Drinks Portfolio, PepsiCo
CEO, Digital One (POLAND)


 
How Pepsi brand plays with video content - case studies
  KATARZYNA SULEJ-CHHUGANI

Marketing Services Manager,
Lionbridge(POLAND)

 
East side story – cultural adaptation of content marketing campaigns
  PAUL KONTONIS,

President at Global Online Video Association,(USA)

Video call presentation

Why I Love Make Up and Beer and So Should You!
  KUBA KALICIŃSKI,

CEO and Creative Director, Fog Content Agency (Poland)

Effective production does not mean cheap content.
  SUMMARY