November 5, 2015

Watch Filmteractive 2015 video report!

Presentations, pitching sessions, networking and interviews! Let's go throught it once again!

Here you can watch the report:
October 15, 2015

Watch the Filmteractive 5th anniversary movie!

2011, 2012, 2013, 2014, 2015... 1427 participants, 96 presentations, 182 submitted projects... AND MORE!

Here you can watch the movie:
September 27, 2015

The participants of Filmteractive 2015 learned about the newest trends in content marketing!

Is there a place for washing machines in fashion industry? How is coffee related to content marketing? 

On the first day of the event, a business conference took place. It was addressed to representatives of the broadly understood business – starting from advertisers, through media, and finishing on representatives of creative industries. As every year, many great speakers representing well-known brands and media came to Lodz Film School, e.g. Villads Spangsberg (LEGO), Lovisa Sunnerholm (Electrolux), Oscar Colombo (illycaffè) or Amanda Farnsworth (BBC News). The main topic of the conference was content marketing, which many different sites were presented.
Villads Spangsberg told how does he produces films and TV series for kids at his work for LEGO. He presented the whole creative process which every new collection of bricks has to come through. What is more, he showed some of his last projects and answered why everyone demands new sets devoted to Star Wars. Lovisa Sunnerholm, on the other hand, presented the new trend, which is green washing. „The Next Black”, film produced by Lovis, showed why taking care of your garments is more profitable than buying new ones all the time. Amanda Farnsworth let participants to have a sneak peek at the newsroom of the BBC, the most appreciated medium on Earth. She told very interestingly about the combination of the information with the most modern technologies.
The second day of the Filmteractive belonged to young creators from all over the world. Ten of them showed their interactive ideas on a pitching session in front of jury: Amila Čirkinagić (The Financing Forum For Kids Content), Barbara Żbik (PayU), Romain Bonnin (France Télévisions), Bartłomiej Gola (SpeedUp Group), Maciej Binkowski (Techland), Amanda Farnsworth (BBC News), Anna Iller (Allegro Group), Robert Pratten (Transmedia Storyteller), Katarzyna Jezierska (PepsiCo), Monika Bednarek (miptv) and Marcin Połeć (The City of Lodz Office). The jury decided that Digital Stories and Createrria: Craft Your Games, two Polish productions, were the best. Also Spanish-Swedish Infinidie and Italian Mash&Co were appreciated.
“The level of all submitted projects was very high, that’s why the discussion on who should win was long and fierce. Finally we decided that Digital Stories and Createrria: Craft your games need our support more than others”, said Maciej Binkowski (Techland).
Main prizes were founded by Digital One agency and The City of Lodz. Additionally, authors of the best projects got invitations for the next year edition of the biggest fair on film and TV content – miptv in Cannes, and consultations with the SpeedUp group.
Festival finished with films screenings. At first, participants saw the best videos submitted to Discovery competition: “Always curious: father and son”. After that two documentaries which conference speakers had mentioned were shown: “The Next Black” produced for AEG and “A Small Section of the World” produced for illycaffe.
Olgierd Cygan, the Filmteractive initiator and CEO at Digital One agency: “For the 5th time we have created an opportunity for worlds of TV, film, Internet and marketing to confront. Together with our great speakers we showed how dynamically TV and film have changed and what has happened with widely understood entertainment, mainly under the influence of new media. Participants of Filmteractive 2015 had a chance to discover international content marketing projects and compare their own perception of it with how this trend develops worldwide.”   
September 15, 2015

NInA Beta Version: Digital Stories – A Celebration of Audiovisual Culture

Warsaw, 25-27th of September

The festival NInA Beta Version will be focused on new narrative strategies in culture, digital and interactive media and the depiction of archives from an affective perspective. The festival will also be a way to acquaint the general public with everything that the Institute has been doing for the past year. In 2015, as the doors to the newly renovated headquarters opened, NInA has become a space completely available to the public.

NInA Beta Version will feature a panel discussion “between a story and a database” with Lev Manovich, one of the most important media theorists of the last decade, Jeremy Mendes of the National Film Board of Canada, and Dominique Willieme of ARTE. The panelists will discuss whether storytelling as fundamental cultural practice has run its course. Lev Manovich states that culture is shifting towards a database model, whereas the work of Arte and NFB is clear proof that the ability to mix and fuse media has launched a narrative renaissance. 

The theme of the festival is “digital stories”. 

You can learn more at
July 6, 2015

Meet our new partner from Ukraine!

We begin our partnership with Kiev Media Week – international media forum!

We are glad to announce our first event partner outside the European Union: Kiev Media Week -  international business networking platform for media industry professionals from Central and Eastern Europe. It is a range of events for top players of TV, movie, new media and other media businesses that gives an opportunity to meet colleagues and to network in formal and informal atmosphere. This year’s edition takes place on Sept 7-11 and the theme is - Media Business In the Era of Transformations: Challenges, Prospects, Opportunities. You are very welcome to register: and join this exclusive project for media market! We wish to develop our partnership soon!
Take part in KIEV CoProduction Meetings Pitching 2015!!!
Deadline for project application is July 24, 2015. 
KIEV CoProduction Meetings will be held on September 8, 2015 in Hyatt Regency Kiev (Ukraine). 
June 29, 2015

Filmteractive 2015 is looking for volunteers!

Take part in organisation of a big international event about film and marketing!

Interested? Contact Paulina Wieteska